Bret Sanford

Bret Sanford is a globally renowned builder of brands who brings the unique experience of having practiced marketing from every perspective—as Agency Creative Director, Chief Marketing Officer, Global Agency Leader and Educator.

Bret ran the multi-national, multi-agency team handling HSBC that created the renowned “Values” work now in the permanent collection of MoMA. While heading marketing for Smith Barney, she relaunched the brand as a vital, modern financial services player. More recently, she has been engaged by the University of Michigan School of Public Health and one of Ameriprise’s largest independent practices.


Her expertise has been sought out by global brands across a broad spectrum, such as: PwC, Merrill Lynch, Meridien Hotels, The Wines of Rioja to and Charles Schwab.

She is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts, teaches at Columbia University’s Strategic Communications Master’s Degree program, and sits on the Entrepreneurial Sounding Board at Columbia Business School. She serves on the board of Just Food, a non-profit that helps underserved communities in the 5 boroughs create food sovereignty, thereby promoting racial equity.

Bret graduated from NYU with a Masters in English Literature and from The School of Visual Arts with a BFA in Media Arts. She is a 200-hour certified yoga teacher, ran her first triathlon at the age of 51, her first marathon at the age of 52 and shares her life with her husband, 2 children, the dog, cat, and her surfboard.

Tom Chung

For 30 years, Tom has drawn from his strategic insights and proven conceptual talents to help shape some of the world’s most venerable brands with breakthrough, result-producing work. Tom is currently helping Determine, Inc. shape its brand and build its marketshare. As a leading global provider, Determine provides SaaS Source to Pay and Enterprise Contract Lifecycle Management (ECLM) solutions globally.

Classically trained as an art director and designer, he has worked on brands from the US Army to NBC, from Ponds Skincare to Merrill Lynch. Tom has held posts in advertising and direct response agencies such as NW Ayer, McCann and NBC, as well as running his own successful shop for a number of years. As Executive Creative Director for the largest multi-cultural (Asian) agency in the U.S., he handled creative assignments across 7 different languages. Fluent in both B2B and B2C communications, his deep, yet equally broad experience encompasses industries as varied as telecommunications, financial services, travel, entertainment, and education.

From blue-chip Fortune 10 firms to start-ups and non-profit groups, Tom has collaborated by contributing a unique blend of creativity, strategy and passion to build enduring relationships with the consumer.

In his spare time, Tom enjoys the details of finish carpentry and has restored a Victorian home on Long Island and is currently restoring a farmhouse in the Berkshire foothills with his wife and children.