We are dot connectors.
FOR US, EMERGENT PATTERNS LEAD TO TRUE NORTH
We dig, using vigorous research and discovery into not just your brand and its competition, but analogous categories, cultural norms and shifts, economic and political realities. Keen observation allows us to connect these dots of data and uncover insights for positioning your brand—and only your brand—the place within which you can compete, connect and succeed.
This leads us to what we call your True North–the one thing your brand stands for that informs everything you do. And we mean everything—not just your marketing, but your operations, customer service, hiring, everything. It all defines your brand, and should be driven by the same organizing principle. This is what we uncover. We don’t manufacture your True North. It exists—what we do is uncover it, dust it off, shine it up
and operationalize it.
We will challenge your notions of what you are, who you are, and what you mean to your customers. We will ask questions and suggest solutions. In the end, your True North will give you a guide, a marker by which to judge everything you do. We then work closely with you to create your roadmap forward. This kind of unyielding discipline leads to measurable business results, again and again—over the long term.